Google Advertisments
Every decision we make needs to answer the million-dollar question: how will this benefit our partner’s goal best? We work to develop solutions
We like to be different, in the same way that every mission is different. Every project is an opportunity to create result that will help you
- + Search Ads
- + Display Ads
- + Discovery Ads
- + Video Ads
- + Shopping Ads
- + Apps Ads
Google Ads (Formerly Adwords)
The text-based advertising you see at the top of a search results page is Google Ads (originally
Google AdWords). Google Ads are identified by a green ‘Ad’ icon and allow you to appear at the top
of Google for specific keywords. The cost per click might be anywhere from 1p to £75 depending on
the industry (in the case of gambling and insurance sectors).
Many factors influence the cost per click (CPC) of an advertisement, with your ‘quality score’
playing a major role. Our PPC experts understand what Google looks for in terms of relevancy and can
ensure that your campaign is running as efficiently as possible.
Google Ads Options
With each passing year, the number of choices for pay-per-click advertising on Google grows. The
goal is clear: to get people to pay for advertising rather than allowing them to rank organically.
They accomplish this by steadily pushing organic results lower down page 1 and extending the Google
Ads section. Using our experience as a PPC Agency in US, we’ll look at some of the most common types
of Google advertising and which ones are the most useful.
Search Ads — The text-based ads that appear directly beneath your Google search box are the
oldest but still most popular form of PPC. Typically, 3-4 advertisements appear at the top of the
page, followed by local map listings, organic results, and 2-3 more ads at the bottom. These
commercials aren’t the best for e-commerce, especially if you’re not one of the industry’s big boys,
like an ASOS. However, they are more suited to service/inquiry-based organizations and perform well.
Local Search Ads – If you’ve ever searched for a local business, such as PPC Agency US,
you’ll notice a map pack appear in the Google search results (normally with three listings), and if
you click on ‘More,’ you’ll be taken to the maps page with a much longer list of results, where
you’ll notice the top two or three results are ‘Sponsored,’ i.e. Google Ads. This is a good strategy
to acquire local visibility, but because most people don’t click on ‘More’ and just look at the
first three results on the results page, the amount of impressions you’ll get with your campaign
will most likely be limited, but it will perform well at a low CPC and produce favourable results
(even if they might be small).
YouTube Advertising – This is a popular option for fashion clients and those looking to
increase brand exposure. When it comes to advertising on YouTube, you have a lot of alternatives,
from text ads at the bottom of videos to short video ads that play before the movie you want to
watch starts to annotated product adverts. The brief video with products mentioned in the ad labeled
and appearing underneath is the most popular choice. When it comes to YouTube advertising, you
should anticipate making a small number of sales directly from it and instead concentrate on how it
fits into your broader marketing strategy.